Double Viral Content
How to Find the Most Viral Content for Your Instagram Account
Originally published May 2017.
If you chose to take action on just one thing I teach, let it be this:
To effectively grow an Instagram account, you NEED a consistent supply of high quality content!
I’m talking 1–8 posts a day, every, single, day.
This completely freaks most people out, often to the point that they don’t even bother to start. This doesn’t just apply to Instagram! If you want to become successful on any social media platform, you need a consistent stream of high quality content, and you need to keep putting it out for months or years at a time to grow a following large enough to run a successful business from.
“Ahhh! But I don’t have time to make 35 pieces of content each week for each social platform I’m on!”,
I hear you say..
Well, I’m going to let you in on a little secret. I’ve grown my largest account @TransformFitspo, which delivers over half of my businesses sales, without a single piece of my own unique content 😉
And guess what, the content I use for Instagram works crazy well on Pinterest, Twitter and Imgur. Good visual content is good visual content. It appeals to people, and all platforms are used by people!
So what do you do?
Instagram has an array of “themes” that have already proven themselves.
Fitness, art, tattoos, travel photos, fashion, food, motivational quotes etc.
These themes already exist and they exist for a reason — people like them, en masse. If you’re not already super successful and have loads of free time, or you’re trying an art project, I suggest you mold your Instagram to fit one of these themes.
Don’t try to reinvent the wheel!
You may need to use a little creativity to shoehorn your existing account or business into one of these themes, and/or relax your standards on what kind of content your account will post. If you want to grow a successful account, run with what works 😉
How do you find the best content for your account?
There are a couple of methods you can try, depending on how much time you have to invest, and how many accounts you have. For this post I want to quickly run you through how I find content for @TransformFitspo. This method has a higher time investment per post, but finds the best performing content.
So, I’ve identified that female fitness transformations perform the best on Instagram (in terms to building a following that ALSO want to buy from you).
So my strategy is to use 2017bestnine.com to find the top performing posts from the year from a whole range of women that have made fitness transformations, who have over 50,000 followers.
By finding photos that have done extremely well before, and that are from accounts that have proven successful by growing a large following, I can be doubly sure that the post will do well.
My second account…
Using 2017BestNine I can scroll through the accounts of these influencers to find the top transformation post. I can then see how big their posts have been, contact them for permission and I can then download the top one or two best photos they’ve posted using something like dinsta.com.
Alongside downloading the photo, I make sure to copy the caption that came with the photo as they can 2–3x the engagement of the photo. To expand on this a little bit, I’d always recommend you try to add meaningful captions to your posts. If the posts you find don’t come with strong captions, you may need to get creative. A good example would be finding articles your audience is interested in and spreading their content across the captions of your posts for the day.
Again, if you want to use other people’s content and cover yourself against legal action, ask them for permission to use it! It’s crazy easy to get in touch with people on Instagram, even if they have large accounts (up to 250,000–500,000 followers in my experience).
Are larger accounts likely to know if you post their content? No. They get tens of thousands of notifications every day, they’re unlikely to spot one from you mentioning them in you picture. However, large accounts are more likely to have the resources to take legal action if they want, so don’t be a dumbass.
Many accounts are likely to be happy that you’re posting their content as you are promoting them (especially as your account gets larger), so the permission is usually quite easy to get. Consider having a VA do this for you.
I always suggest you tag the owner of the photo in your posts. Your audience will appreciate it, and the owner appreciate it. Building relationships is easy with Instagram, so helping to promote other accounts is generally going to help that.
And that’s that! This is a great way to find top quality content. This isn’t the best strategy to find a lot of good content, but it is the best way I’ve found to find a small amount of top quality content (usually more than enough for one strong account).
Have you got an awesome content sourcing strategy?
Not just for Instagram, but for any platform?
Cuddles for replies.
Yo, I’m Connor!
I’m a smart person. I don’t do smart things.